Hours of Operation
Monday-Thursday 8am-5pm Fridays 8am-3pm ..........Closed Weekends.........
Monday-Thursday 8am-5pm Fridays 8am-3pm ..........Closed Weekends.........
Let us customize your wheels in our high-quality finishes with over 10,000 color choices.
Let us customize your wheels in our high-quality finishes with over 10,000 color choices .
Home » Wheel Custom Coloring
Powder coating and custom painting can usually be done same day. Drop off at 8am and pickup later that day.

Custom wheel powder coating. 10,000 colors, the highest trained techs and the best equipment and powders available. Usually same day turnaround

AWRS of Wisconsin powder coats and powder clear coats the full wheel - not just the face - for durability that stands up to our tough winters.

AWRS of Wisconsin uses computer technology perfectly match factory paint colors while doing repairs or customizing.

We strip all wheels before refinishing using an environmentally friendly chemical solution. It is much gentler on wheels than sandblasting.

Proper wheel prepping means every thing to the durability of your wheels. After stripping we repair damage, clean, etch and clean again.

All powder coated wheels come with AWRS of Wisconsin's exclusive 3 year warranty. Painted wheels are warrantied for 1 year.
EXCELLENT Based on 395 reviews Posted on Lynn BApril 6, 2026Trustindex verifies that the original source of the review is Google. Where do I start!!! I’m clueless to anything that has to do with upgrading my truck!! I just know what I wanted it to look like!! I looked up rim painting near me and Alloy wheel Repair Specialist of Wisconsin came up. I went there and was met by Brian!! I told him what I wanted and he said we can do that!! Didn’t have to wait long for an appointment. I dropped my truck off that morning and had it back by the end of the day!! Brian and his team are wonderful!!! If I could give them a thousand stars I would!!! Thank you Brian!!!! I going to recommend every that needs your services!! Go see my friend Brian and his team!!! They will get you together!!Posted on Jim HoardApril 1, 2026Trustindex verifies that the original source of the review is Google. Got 2 rims strip and refinish from hitting curb nice work done Brian went out of his way to fix it and loan a car when was getting done drove over 1.5 hrs away to get done as cant find anyone else around to do this kind of work I would go the extra mile to go to the right place to get the work done thanks for making it look great again job well done and thanks for the tips on how to keep them looking new and cleanPosted on Jenn HoffmannMarch 27, 2026Trustindex verifies that the original source of the review is Google. Absolutely love how the rims turned out—they look incredible! Can’t wait to get them on the car. Great experience overall, and it feels good supporting a local, veteran-owned business.Posted on Jthry 2xMarch 26, 2026Trustindex verifies that the original source of the review is Google. Found out two of my $2000 rims were bent and thought for sure I was gonna have to replace them. Another shop even told me they couldn’t be fixed. Brought them here and they got both rims straightened and balanced in under an hour. Great service and people! Thanks again, JarinPosted on Devin SutherlandMarch 4, 2026Trustindex verifies that the original source of the review is Google. Just had the wheels on my Maserati done in hyper silver. They look amazing. This is the second time I have patronized Alloy Wheel Repair Specialists. They did excellent work both times.Posted on Andre WMarch 4, 2026Trustindex verifies that the original source of the review is Google. Brian the owner is great! Trust him for recommendations... He has a great eye!Posted on Brandon RochaFebruary 10, 2026Trustindex verifies that the original source of the review is Google. This a business you definitely should support, the level of professionalism is 10/10. The service is 10/10. Brian made things very easy, clear explanations of costs, turn around time, and suggestions. I called at 8:30am, and was booked for a same day appointment. They know what they’re doing!Posted on Chris LJanuary 26, 2026Trustindex verifies that the original source of the review is Google. Fast great same day service. Back in the road for work tomorrow. Thanks. Also supports vets 😉Posted on matthew KrawczykJanuary 8, 2026Trustindex verifies that the original source of the review is Google. I took worn out, clear coat flacking, curb checked wheels with 200k miles in. Brian and his team made them look better then new in only a couple days. Up front pricing. No surprises. Great communication and exceeded expatations. Whole staff is super friendly.
Powder coating is the most durable finish for wheels especially considering Wisconsin's tough winters. Most wheels go through a lot over the years. Potholes, salt, chemicals, curbs, dirt and debris all take a toll on alloy rims. We always refinish the whole wheel and add a clear coat for extra durability. All refinishing includes a 3 year warranty.
Custom coloring gives your wheels a fresh look that catches the eye. Our technicians work with several finishes, and all clients can choose from a wide palette of over 10,000 colors. You can update an old design with custom-colored wheel paint.
Rims are one of the first things a prospective buyer sees. New wheel paint or powder coating gives a good first impression, indicating the car or truck has been well cared for. Subsequently increasing resale values.
Buying new wheels is not cheap these days, and vehicle owners are reluctant to invest unless absolutely necessary. A wheel color change creates the same impact at a fraction of the cost, with endless possibilities for customization.
Rims pick up damage from bad road conditions, dirt and daily scuffs to the surface. Chips, cracks and other damage will lead to gradual wheel corrosion. Powder coating and clear coating provide a protective barrier against the elements.
A high-quality paint or powder coating job ensures the wheel has complete coverage. This coverage improves the appearance of the wheel, while also protecting the rim itself. Our expert technicians guarantee a flawless outcome.
At Alloy Wheel Repair Specialists, we prioritize your safety. Our expert technicians follow strict procedures, ensuring careful inspection and delivering excellent results.
Rim wheel paint and powder coating provide many stylish design choices to accentuate your wheels.
We can repair wheels with simple curb rash to more extensive damage, gouges/cracks/missing metal bends, cracks, peeling paint/clearcoat, and pitting/corrosion usually within 24 hours.
Thank you again for the quick turnaround and quality service. - Mike Kay
Our state-of-the-art repair facility on Milwaukee's southwest side is complete with a CNC Lathe for machined wheels, Wheel Straightener, Eco Friendly Stripping Tank, Welding, Powder coating/wet paint booths and batch oven.
Have any Questions? Ask us anything, we’d love to answer!
Free pick up/delivery within 12 miles of our repair facility. Same-day service is available with drop off by 10 am.
If you are a dealership looking for our mobile repair service, click here.
Alloy Wheel Repair Specialists, LLC.
© Copyright 2026 | All Rights Reserved
Site designed by Midnight Marketing.