Wisconsin's ONLY full service wheel repair and customization business.

Damaged rims/wheels or want a whole new look? Don't buy new wheels!! Save hundreds by having us repair or customize your current wheels. Our state-of-the-art facility repairs curb rash, bends, cracks, and scuffs in as little as an hour while you wait. We also specialize in custom powder coating or computer-matched painting with over 10,000 colors available.

Click on our services below for an explanation of exactly what we do and how we do it.

Wheel Refinishing

Have some older wheels that are leaking, corroded, or worse? We do factory-spec refinishing, including chemical strip, damage repair, and computer-matched painting.

Curb Rash Repair

We repair curb rash, scuffs, and other cosmetic damage to like-new condition while you wait for an hour or two in our cozy waiting area.

Powder Coating

With 10,000 colors available for custom wheel color change or powder coating. We have the highest-trained techs and the best equipment and powders available.

Mobile Repair Service

Our mobile service provides convenient on-site repairs for wheels, curb rash, and refinishing, ensuring minimal downtime for your operations.

Wheel Straightening

We repair over 1000 bent wheels a year with our well-trained technicians and state-of-the art equipment. Save hundreds by buying a new wheel.

Cracked Wheel Repair

We provide expert cracked wheel/rim repairs for all types of rim splits and cracks, restoring your alloy wheels to perfect condition.

Complete Wheel Restoration

Our state-of-the-art repair facility on Milwaukee’s southwest side is complete with a CNC Lathe for machined wheels, Wheel Straightener, Eco Friendly Stripping Tank, Welding, Powder coating/wet paint booths, and a batch oven.

Customize Your Wheels

Rediscover your wheels’ original glory or express your style with our wheel customization service. Over 10,000 colors available. Powder coating is the ultimate choice for durability and ensures long-lasting protection, especially in Wisconsin winters. All full refinishing includes a 3-year warranty.

Before and After Photos

We can repair wheels with simple curb rash to more extensive damage, gouges/cracks/missing metal bends, cracks, peeling paint/clearcoat, and pitting/corrosion, usually within 24 hours.

Dealerships, Body and Performance Shops

Wholesale business

We offer wholesale pricing to car dealerships, body shops, repair facilities, and performance shops. Pick up and delivery available within 10 miles of our shop. Same day to 48-hour max turnaround.

Mobile Repair Service

Our mobile service brings our expert technicians directly to your dealership, bodyshop etc, providing convenient on-site repairs for wheels, curb rash, and refinishing, ensuring minimal downtime for your operations.

Just drive in. We’ll do the rest.

Don’t let a bent rim ruin your tires or your commute. Whether it was a Milwaukee pothole or an unexpected curb, Alloy Wheel Repair Specialists of Wisconsin has you covered with the fastest turnaround in the city!

Customer Testimonials

Don’t just take our word for it – hear from our satisfied customers about their experiences with Alloy Wheel Repair Specialists of Wisconsin.

Amazing experience.

Had my wheels powder coated. Brian is a pro: responsive, knowledgeable, helpful and a real expert. I was on a tight schedule and they made it work for me. Extremely high quality, fair price and kept me posted throughout the process. No need to look further. If you ever need any wheel work- Call Brian.

— Jamie P.
Verified Google Review

2nd vehicle I brought to them

Easy to schedule, awesome work. Rims seemed dull, didn’t have the gloss i wanted when bought it. I have always been nit picky about things and always a great feeling knowing they will take great care of your ride.

— Jimmy W.
Facebook Recommendation

Highly recommend and very professional!

I had them repair and refinish all four wheels of my Hellcat and they did a spectacular job. Brian is great and so is his team. It was unbelievable and they had my car done in one day. Amazing. Highly recommend and very professional!

— Brad T.
Verified Google Review

Start Planning Today

Our commitment to safety and efficiency makes Alloy Wheel Repair Specialists the leading alloy wheel repair service in Wisconsin. All our technicians go through extensive training to ensure they provide our customers with the best possible results.

If you require any of our wheel repair services, you can contact Alloy Wheel Repair Specialists at (414) 367-2222 or use the form to request an estimate.