Wheel Refinishing
Have some older wheels that are leaking, corroded, or worse? We do factory-spec refinishing, including chemical strip, damage repair and computer-matched painting.
Curb Rash Repair
We repair curb rash, scuffs, and other cosmetic damage to like-new condition while you wait for an hour or two in our cozy waiting area.
Custom Coloring
Professional wheel powder coating with over 6500 colors to choose from. We powder coat more wheels than all other powder coaters in the state combined.
Mobile Repair Service
We offer mobile repair services. Let our experts come to you. Click below to read more…
Wheel Straightening
We repair over 1000 bent wheels a year with our well-trained technicians and state-of-the art equipment. Save hundreds by buying a new wheel.
Cracked Wheel Repair
Our Certified Tig Aluminum Welder can repair cracked wheels usually in about 45 minutes. Just drive in or bring your cracked wheel and we will do the rest while you wait.
Customize Your Wheels
DON’T BUY NEW WHEELS!! Rediscover your wheels’ original glory or express your style with our wheel customization service. Over 10,000 colors available. Powder coating is the ultimate choice for durability and ensures long-lasting protection, especially in Wisconsin winters or we can computerized paint match to any color. We start with a full chemical strip – we don’t sandblast as it damages the surface of the wheels. We then repair any damage or corrosion and finish with a full wheel powder or paint coat and a full wheel clear coat. All full refinished wheels include a 3 year warranty.
Some Photos of Our Work

Dealerships, Body and Performance Shops
Wholesale business
We offer wholesale pricing to car dealerships, body shops, repair facilities, and performance shops. Pick up and delivery available within 10 miles of our shop. Same day to 48-hour max turnaround.
Mobile Repair Service
Our mobile wheel repair service brings our expert technicians directly to your dealership, bodyshop auto repair shop etc, providing convenient on-site repairs for wheels, curb rash, and refinishing, ensuring minimal downtime for your operations.
Just drive in. We’ll do the rest.
Don’t let a bent rim ruin your tires or your commute. Whether it was a Milwaukee pothole or an unexpected curb, Alloy Wheel Repair Specialists of Wisconsin has you covered with the fastest turnaround in the city!
Customer Testimonials
Don’t just take our word for it – hear from our satisfied customers about their experiences with Alloy Wheel Repair Specialists of Wisconsin.
Amazing experience.
Had my wheels powder coated. Brian is a pro: responsive, knowledgeable, helpful and a real expert. I was on a tight schedule and they made it work for me. Extremely high quality, fair price and kept me posted throughout the process. No need to look further. If you ever need any wheel work- Call Brian.
— Jamie P.
Verified Google Review
2nd vehicle I brought to them
Easy to schedule, awesome work. Rims seemed dull, didn’t have the gloss i wanted when bought it. I have always been nit picky about things and always a great feeling knowing they will take great care of your ride.
— Jimmy W.
Facebook Recommendation
Highly recommend and very professional!
I had them repair and refinish all four wheels of my Hellcat and they did a spectacular job. Brian is great and so is his team. It was unbelievable and they had my car done in one day. Amazing. Highly recommend and very professional!
— Brad T.
Verified Google Review
Start Planning Today
Our commitment to safety and efficiency makes Alloy Wheel Repair Specialists the leading alloy wheel repair service in Wisconsin. All our technicians go through extensive training to ensure they provide our customers with the best possible results.
If you require any of our wheel repair services, you can contact Alloy Wheel Repair Specialists at (414) 367-2222 or use the form to request an estimate.






