Alloy Wheel Repair Specialists of Wisconsin

Wisconsin's ONLY full service wheel repair and customization business.

Damaged rims/wheels or want a whole new look? Don't buy new wheels!! Save hundreds by having us repair or customize your current wheels. Our state-of-the-art facility repairs curb rash, bends, cracks, scuffs in as little as an hour while you wait. We also specialize in custom powder coating or computer matched painting with over 10,000 colors available. Full service means dismounting, mounting and Road Force balancing on site. Just drive in and we will do the rest. Warranties included on most jobs.

Check out all of our services below and/or fill out a quote request telling us what you are looking to do with your wheels. We will reply with an estimate shortly.

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Wheels Are Our Specialty

Click on our services below and then click "learn more" for an explanation of exactly what we do and how we do it.

Custom Wheel/Rim Powder Coating

Custom wheel powder coating. 10,000 colors, the highest trained techs and the best equipment and powders available. Usually same-day turnaround.

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Wheel Refinishing

Have some older wheels that are leaking, corroded or worse? We do factory spec refinishing including chemical strip, corrosion/damage repair and computer matched painting or powder coating.

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Wheel Straightening

We repair over 1000 bent wheels a year with our well trained technicians and state-of-the art equipment. Save hundreds over buying a new wheel. Let us repair yours to like new factory spec condition.

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Machined Wheel Refinishing

We are the only wheel business in state equipped with a CNC lathe for factory-spec repairs to machined alloy wheels. Usually same day repairs.

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Curb Rash Repair

We repair curb rash, scuffs, and other cosmetic damage to like new condition while you wait for an hour or two in new cozy waiting area.

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Cracked Wheel Repair

Expert cracked wheel/rim repairs from our Certified Tig Aluminum welding technician.

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Wheel Color Change

Remove marks and update your rims with quality, affordable wheel painting.

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Google Review

I was really impressed with the work Brian and his team did on my Model Y wheel. Price was extremely reasonable and the work was great. I can’t even tell there was ever any curb rash. Highly recommend. - Cord

Testimonials

See Why We're Rated 5 Stars

Thank you again for the quick turnaround and quality service. - Mike Kay

The Best in wheel care

Complete Wheel Restoration

Our state-of-the-art repair facility on Milwaukee's southwest side is complete with a CNC Lathe for machined wheels, Wheel Straightener, Eco Friendly Stripping Tank, Welding, Powder coating/wet paint booths and batch oven.

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Learn

Drive In Style

Customize Your Wheels

Rediscover your wheels' original glory or express your style with our wheel customization service. Over 10,000 colors available. Powder coating is the ultimate choice for durability and ensures long-lasting protection especially in Wisconsin winters. All full refinishing includes a 3 year warranty.

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Results were even better than expected! - Josh Rittberg

Before and After

Explore Stunning Transformations

We can repair wheels with simple curb rash to more extensive damage, gouges/cracks/missing metal bends, cracks, peeling paint/clearcoat, and pitting/corrosion usually within 24 hours.

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Serving Everyone

Dealerships, Body and Performance Shops

Wholesale business

We offer wholesale pricing to car dealerships, body shops, repair facilities, and performance shops. Pick up and delivery available within 10 miles of our shop. Same day to 48 hour max turnaround.

Mobile Repair Service

Our mobile service brings our expert technicians directly to your dealership, bodyshop etc, providing convenient on-site repairs for wheels, curb rash, and refinishing, ensuring minimal downtime for your operations.

FAQ's

Frequently Asked Questions

Can alloy wheels be repaired instead of replaced?

Yes. Many alloy wheels with curb rash, bends, cracks, or scuffs can be professionally repaired, often saving customers hundreds compared to replacement.

How long does wheel repair take?

Many cosmetic alloy wheel repairs can be completed the same day, and some services may be finished in as little as one to two hours.

Do you offer wheel powder coating?

Yes. Alloy Wheel Repair Specialists of Wisconsin offers custom wheel powder coating with over 10,000 colors and durable finishes designed for Wisconsin weather.

Can you fix cracked wheels?

Yes. We provide cracked wheel repair using certified TIG aluminum welding to restore strength and safety.

Do you repair pothole damage?

Yes. Potholes can cause wheel bends, cracks, and vibration issues, and our team can inspect and repair many types of pothole-related wheel damage.

Can you match my factory wheel color?

Yes. We use computer-matched paint technology to closely match many factory wheel colors for refinishing and repair.

Discover our Latest Articles

Dive into the world of wheels and discover how we keep Wisconsin rolling.

January 11, 2026